ROI 4.8X
International mobile game publisher entering the Indonesian market.
The challenge
Breaking into Indonesia meant high user-acquisition costs, fierce competition for players and weak early retention. The publisher needed efficient installs that turned into engaged, paying players — fast.
What we did
Built a UGC- and influencer-led creative engine tuned to local players.
Structured user-acquisition campaigns across high-intent channels with tight CPA targets.
Optimised daily on installs, retention and ROAS, scaling only what worked.
The results
Cost per acquisition fell 35% while the active player base grew 210%, lifting return on investment to 4.8X.
ROI 4.8X
CPA down 35%
User growth +210%
Client feedback
“Professional, responsive and highly focused on performance.”
Budi Santoso
Marketing Director, Gaming Publisher
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