The challenge
Acquisition costs were high and building trust in a regulated category was hard. The app needed qualified sign-ups, not just cheap clicks.
What we did
01
Designed a compliant lead-generation funnel with clear trust signals.
02
Added conversion tracking and retargeting to focus spend on quality.
03
Optimised toward lead quality and downstream conversion, not volume.
The results
Cost per lead dropped 42% while lead quality rose 65%, giving the team a predictable pipeline of qualified sign-ups.
CPL -42%
Lead quality +65%
Cost per lead -42%
Client feedback
“MCOM consistently delivers measurable business outcomes.”
Marcus Wong
Head of Growth, Fintech
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